In the spring of 2018, I worked on a campaign for With Purpose, a Minneapolis-based nonprofit dedicated to ensuring kids with cancer have access to safe and effective treatment options.
The goal of the campaign was to increase awareness of the problems surrounding childhood cancer treatment in the United States. During the campaign, I created content for our social media pages, recruited student advocates across campus, coordinated outreach opportunities with Xavier University, Tulane University and Children’s Hospital among other campaign responsibilities.
This campaign was part of the 2018 PRSSA Bateman competition. All work samples and metrics on the success of the campaign is below.
Complete Campaign Summary and Metrics:
Loyola University New Orleans – 2018 Bateman Case Study
Social Media:
Geaux for the Gold With Purpose – Instagram
Geaux for the Gold With Purpose – Facebook
Social Media Guide – Instagram
Media Relations:
NOLA.com coverage: Closing Ceremony
